- 23-year-old Mexican influencer Valeria Márquez was fatally shot during a live TikTok broadcast.
- The incident took place in a beauty salon in Zapopan, Jalisco, where she worked.
Tragedy has rocked the online beauty world following the fatal shooting of 23-year-old Mexican influencer Valeria Márquez during a live broadcast on TikTok.
The incident occurred on Tuesday inside a beauty salon in Zapopan, Jalisco, where Márquez was employed. Authorities are treating the case as a potential femicide, a gender-motivated killing.
Márquez, widely followed for her engaging beauty and makeup tutorials, was live on TikTok chatting with viewers when she appeared to react to someone calling out her name.
Holding a stuffed animal, she reportedly mentioned feeling uneasy about a previous visit from someone who had left an expensive gift in her absence. Moments later, she muted the livestream—and gunshots could be heard in the background.
The video cut off shortly after, capturing a brief glimpse of an unknown person picking up her phone. No suspects have been identified or apprehended at this time.
Her death has stirred renewed outrage in Mexico, where violence against women remains a critical issue. Human rights groups estimate that around 10 women are murdered each day across the country. Social media users have flooded platforms with messages of grief and demands for justice, using hashtags like #JusticiaParaValeria and #NiUnaMenos.
Authorities in Jalisco have urged anyone with information related to the case to come forward as the investigation continues.
Watch the video below:
